Pharm. Judith Ngozi Udeh, Principal Manager, Marketing at Geneith Pharmaceuticals Limited and Co-Initiator of the Geneith Health Competition (GHC), on Tuesday, led the official activation of the initiative at the 8th Annual BAMSA Symposium of Lagos State University (LASU).
Udeh, accompanied by a team comprising Pharm. Abimbola Bowoto, Assistant General Manager (Sales & Marketing), Pharm. James Ochuogu, and Pharm. Somto Chimbiko, both Brand Managers, unveiled the competition before an audience of over 1,000 students.
She described the GHC as a nationwide academic platform aimed at promoting malaria awareness, rewarding excellence, and empowering youths as health advocates. The LASU activation, held in partnership with CEOAFRICA, also featured a medical outreach, including free health screenings, personalised wellness counselling, and on-site registration using PINs from Coatal Forte Softgel.
According to her, the competition goes beyond rewards. “The focus on malaria education positions students not just as learners but as leaders in health advocacy. By educating students, we transform them into health ambassadors who spread awareness across homes, schools, and communities,” Udeh said.
Prof. N.S. Alaka, Head of the Department of Business Administration, commended the initiative, noting that it equips students to make meaningful community impact while creating opportunities for financial success before graduation.
Designed to support Nigeria’s malaria eradication drive, the competition engages undergraduates in research, innovation, and peer-to-peer education. Organisers say it bridges classroom learning with real-life health advocacy, producing future leaders who are both academically sound and socially responsible.
At the event, Awards of Recognition were presented to Geneith Pharmaceuticals Limited, CEOAFRICA, and Pharm. Udeh for their contributions to healthcare innovation, impactful journalism, and youth empowerment.
With the LASU activation, Geneith Pharmaceuticals says the GHC is set to expand across Nigerian tertiary institutions, mobilising students as champions of public health through academic excellence and advocacy.